The first step to change behaviours is changing the conversation.

By turning a sensitive topic into a fun one, we created an internal campaign that not only earned Silver in the Employee Motivation category at the Meios & Publicidade Comunicação Awards, but also got employees talking. 

With over 43,000 views, an average watch time of 3 minutes and 30 seconds, and engagement from more than 63% of employee communities, the campaign proved that the right words can drive real change.